Applications

App Store Optimization Tips For Your iPhone & iPad Apps

Posted by Logan Ellis

App store optimization is the process of keeping your apps visible to users. This can be very costly and time consuming. Here are a few tips to make your apps stand out in the crowd.

One great strategy for improving your ranking is to provide free updates to your apps. This allows users to keep track of your updates and see what new features you have added to your apps. By doing this, users may get excited to download your apps to use them. Users will give you more opportunities to optimize your apps by knowing that you have an updated version that they can use and enjoy. Update is something that people will appreciate.

Another thing that you can do is to separate your apps into different categories. It is important to consider how your apps are used by each category of users. You can group your apps into categories that relate to the area in which the app focuses on. For example, if you create an app that is focused on exercise and healthy living, you can separate your app into fitness, healthy living, and dieting and health apps.

The next step is to prioritize what types of apps should be in your app store. You want to make sure that each category has an app for that particular type of users. For example, if you created an app for exercising and healthy living, you want to have an app specifically for this type of users.

There are many helpful tools available to help you with your optimization. These tools can include reports to help you know which keywords to optimize and which keywords to remove from your app. It is important to evaluate your keywords to see which ones are most effective in bringing your app to the top of the search engine listings.

Another step you can take to improve your rankings is to link your app to your website. You want to make sure that all of your URLs include the word ‘store’ in them. You want to make sure that people who use your app have the option to directly click the link to your website.

If you create an iPad app and distribute it through iTunes, you want to set up a website with your website URL. Then you can customize the settings so that users can buy directly from your website. You can also integrate your apps with your website and create a newsletter. To make sure that your users are also using your website and not the app, you want to email them your website URL and mobile phone number.